1984 - 2014: 30 years later, same threat?

Journalism and research on CRM at 360°







published by Dr. Breschi Manuel a 7:56 AM 0 commenti
Etichette: e-Tools for Siebel, Mobile, OOW 2014, Open UI, Oracle cloud, Oracle Siebel, run-time configuration, Unified Perspective
Dear,
I have abandoned this blog long time ago and for good.. I am sorry for the amount of readers that regularly checked this blog for some news.
The recent 5 years long financial crisis has impacted everyone and everything and so the publishers I was collaborating for to write my articles. Additionally, the attitude of corporations towards consultancy has changed, also due to the lack of quality of many providers, guilty of overpricing very bad quality services.
But they say during crisis the most innovative ideas take place. I hope this is the same in our case, as we dedicated time to hard work and research and started a company based in Dublin in 2012: e-Up Unified Perspective.
We just launched our new website and the new software at the same time.
e-Tools is the result of advanced research and consultancy, and its aim is supporting the implementation and above all the analysis of all existing Siebel applications that are still out there, despite the slow reduction of implementations due to the competition, above all versus Salesforce.com, as prefered CRM platform.
To be honest the first competitor of Siebel has been been its new owner: Oracle. It's their policy towards the one time first CRM platform in the world, that has actually killed it.
As I will attend next Oracle Open World and the Siebel 2014 IP will be presented, I am really curious about the way Oracle will promote its strategy.
Despite some employees still insist on the fact that Siebel is not dead and that new functionalities will be presented towards next years, the market seems to have less and less interest on this technology, even after the advent of Open UI.
Siebel implementations failed and continue to fail because the lack of best practices and tools that support this. Business analysis, for example, has never been supported or "educated" by Oracle, leaving it to the disorganization of Organizations. or to the trends of too heavy and too generic methodologies.
e-Tools will allow the modelling of visual artefacts for all the phases of a typical Siebel implementation, easing the adoption of best practices.
I refer to Siebel Tools as an old punch cards machine, with its old-fashioned parametrization approach, without mentioning the lack of support for anything else (requirements gathering, modelling, application design, etc.). Have a look at the first video about e-Tools and let me know if you realize the difference with the standard Siebel Tools:
published by Dr. Breschi Manuel a 7:22 PM 0 commenti
Etichette: e-Up Unified Perspective, Open UI, Oracle open World, Oracle Siebel, Salesforce.com, Siebel Tools
As part of the Order Management module, Asset-based ordering needs to be activated separately, allowing customization of workflows and business services.
Asset-based ordering bases on a prior order by the customer, thus on the fact that the customer already owns (or uses) a product (service) provided by the company or a partner. A customer that has acquired telecommunications services, providing the organization with a phone line and a phone number, owns, from the provider’s perspective, a valuable Asset on which building on future activities (a key strategy CRM point is in fact maintaining existing customers, before acquiring new ones). The client could, for example, decide to request other phone numbers on the same line, or to split existing numbers on different lines.
Asset-based ordering leverages the order management process as it supports the creation and management of complex orders (containing complex pricing, combined billing types, combinations of services, multiple suppliers, etc.). In the example given above, the phone line could be the property of a partner (as the distributor in an Energy business scenario), while even the service could be provided by another one; nevertheless, the client receives one bill containing the information for the various services, as well as segmented prices based on consumption.
After the first negotiation and order with the client, the sales worker can generate an Asset directly from the order. Starting from this Asset, new quotes and orders can be generated, or changes can be done to existing quotes orders. If the client changes the initial order, changes can be accepted (based on company’s policies) and implemented. It is easier as well managing subscriptions as the Asset management allows suspending, discontinuing or resuming the service provided. If the client does not pay the bill, the provider can decide to act by suspending the service until the payment is realized, so resuming the existing service. A household might request the provider to interrupt the service over a period of time (when they go on vacation for 3 months they do not need the home phone). In this case the provider stops the service and resumes it again at the client’s request. Figure 1 shows a Crm-UP, UML compliant, description of the functional cases managed by Siebel Asset-based ordering module (the module is depicted as the blue cube, reconnecting the business scenario to technical aspects of the Siebel architecture – as a specific case study).

Figure 1. Asset-based ordering – overview use-cases model describing the main actions supported for a sales worker, interacting with the system.
The Assets owned by the customer are registered in a service profile, indicating the installed assets. It is easily accessed from the Account Screen, Installed Assets view, and allows the customization of specific automated workflows to reduce the amount of time to create quotes, orders and assets.
There are three scenarios for initiating Asset ordering. The client can ask for a revision of an existing order (not yet passed over the point of no return). In this case, after negotiating the quote and starting the order process, the client decides to change something (a product/service, or conditions of the order, etc.). Depending on the organizational policies, the order might still be changed, unless is has reached a point when the changing costs are too high (the point of no return for order execution).
A second scenario envisions the client as owner of an Asset, but wishing to modify it. It is the case, for example, of a telco company’s client that wants to change from one type of contract to another, because her/his needs have changed, so that less free minutes are required (a down-grade of contract).
The last scenario envisions the modification of the prior order by adding a new item. The client might want a new phone line and number to be added to the prior subscription. The basic conditions are not modified in this case, just new items are added and might have an impact on the general order (on the sum, etc.).
Figure 2. General flow of Asset-based ordering following three initialization scenarios.
The three scenarios have different evolutions, depicted in figure 2. When modifying an existing Asset, the Sales Worker has to start from the Assets screen and fill in the details as required. Afterwards it is possible to generate a new quote and transform it in an order (following internal processes) with the help of automated workflows (like automatic generation of Quote from Asset, and of Order from Quote). When adding a new item, the Sales Worker starts from the Quotes screen, creating the Quote and filing in its details. If the change regards an existing Order, following organizational policies, the Sales Worker accesses directly the Order and performs the modifications. The execution of the order and its monitoring is facilitated by the integration with back-office systems.
Businesses that combine products and services, such as Telecommunication and Energy industry, can take advantage of the facilities offered by Asset-based ordering, reducing client-service time and improving overall monitoring of customer and service.
published by Dr. Breschi Manuel a 1:42 PM 0 commenti
Etichette: Asset-based ordering, Methodology, Oracle Siebel, Order Management
Some days ago I have been challenged in relation to the problems a company is facing in the management of their Siebel Oracle CRM On Demand system, above basing on the intrinsic technical limits of such a solution in the Analytics field, in comparison with the classic on premises solution.
It is a matter of fact that the Software as a Service model is finally spreading and taking the ownership of some previosuly unreachable market niches; the help, in my opinion, has arrived from the economic crisis.
Anyway since 2006, when I was called to bring on a functional comparison between the Siebel PRM solution and Salesforce.com, I have been really interested in the on demand concept and it's approach to business. I believe moreover that the web 2.0 technology can overcome many of the initial development limits of on demand applications; But it's true, there are still some limitations, above all when we talk about Analytics (they are technical for the cusomer, but I don't feel them as a technology limitation, but more as a specific marketing strategy - usually who buys such solutions does not want to be involved in complex cutomizations and so their development is not economically advantegeous).
Starting from a strong knowledge of Siebel Analytics (on physical, business, presentation/Answers layers and also ETL), in 2007 I have attended also the Siebel CRM On Demand courses from Oracle to get the solutions peculiarities, basing also on my consultancy background with the most famous on-demand application: Salesforce.com.
Based on this I have helped some partners in delivering tailored reports on an off-shore model, helping them understanding the gap between an on-premises solution and an on-demand one.
The Siebel CRM On Demand Data Warehouse is updated nightly so the reports always reflect quite recent information, but for sure not the one that “today” has been inserted by the company users in the OLTP, Transactional database. Moreover you are restricted to the Analytics subject areas to report on information that is refreshed daily.
Basically where is the limit in comparison with a “standard” version? We can individuate 2 parts:
1> the ETL part is fundamentally an Oracle responsibility, so you cannot bring data that is out of Siebel. Only Siebel OLTP fields will be mapped to the OLAP by Oracle.
2> You cannot create new star or snowflakes schemas, so you have to rely on the OLAP structure that Oracle maintains. Basically no new Facts or Dimensions: you can only add additional information but based on the existing relationships.
The advantages are performance and complexity wise , as no ETL is necessary on the client side.
Once you use your On Demand solution you have to be very carefull on the difference between the Reporting and te analytics sections.
Understanding the difference between an OLAP and an OLTP is fundamental: these DBs are not only different for the data that is inside (at maximum the OLAP is updated to the last upload of information from the OLTP or other connected transactional or even analytical databases) but for the schema structure itself. The first one is in fact optimized to establish relations between objects that are apparently (at least from a transactional standpoint) separate, but that need to construct the knowledge you want to highlight in a report/dashboard: from this the grouping in Fact tables, containing the information you want to measure, and the Dimension ones, containing the data that is used to calculate the facts (usually organized in Star schemas or Snowflakes).
Siebel CRM on demand clearly structure this concept in Analytics subject areas and Reporting sections (from Create New Analysis window): the last ones have to be used to report on information that is currently in the database (OLTP). Usually is used for simple list-type reports. For more complex reports you have to refer to the Analytics part where, changing the columns’ order, for example, you can group reports’ data based on the first column information (e.g. Sales Stage).
At least, it's always possible to do a little bit more direclty observing the resulting SQL query from the created report and adapting it to your needs.
published by Dr. Breschi Manuel a 3:35 PM 0 commenti
Etichette: OLAP, OLTP, Oracle CRM On Demand, Salesforce.com, Software as a Service
Among the other Oracle Siebel CRM modules, Order Management is one of the most used and requested. This is due to its employment in the sales process, across quote and order management processes. The advantages offered by Siebel CRM are the integration with back-office applications (for products, availability, orders, credit check, taxation, etc.) and automation (through various customizable workflows), as well as flexible support throughout the sales process.
Before getting to use it in the Sales process, it is important to prepare the grounds for Order Management usage. As a first step, it is necessary to set up a series of elements and their characteristics (not all of the following are mandatory): Accounts and Contacts, Salespeople, Products, Pricing and Catalogs, Shipping Information, Tax Calculations, Payment Terms, Inventory Locations, Order Types, Order Statuses, Product Selection Favorites, Activity Plan Tempaltes, Availability to Promise, Asset-Based Ordering.
There are also several changes to perform in the application such as Activating Workflows, customizing the Sales, Quote and Order processes, customizing the List of Values, etc.
Integrations with the Back-Office applications could be necessary as well, depending on the infrastructure. Among them:
Creating and managing the catalog establishes the structure of products and services in order to facilitate access definition and navigation. It employs Catalog, Category, Subcategory and Product elements to establish hierarchies.
Presentations can be adapted by customizing the Display Templates and attribute search can be implemented to facilitate finding of products based on their characteristics.
For facilitated products up and cross-selling, the Product Recommendations need to be set in place. Messages are created and related to products in order to indicate to the salesperson possible up-sell and cross-sell products. A score is used for categorizing recommendations based on their importance in comparison with other recommendations, facilitating viewing and decision of what recommendation to make.
One of the competitive characteristics of a company is its approach to the sales process. Oracle Siebel CRM supports variations in the quotes and order processes facilitating flexible adaptation thus the creation of competitive advantages. As part of the Order Management implementation process it is necessary to define and map such processes in order to construct the best application support. In this step it is also very important to take into consideration the company strategy, the difference between it and the “real” selling process carried on by the employees, and decide the best way to suit both, assuring change management and user-acceptance.
A special type of approach to ordering is the asset-based ordering process. It allows companies to create assets from client’s orders, to create quotes for new products and services based on existing assets, create quotes to modify existing products and services, modify existing open orders, manage an existing service and gain visibility into the asset life cycle.
Order Management is a complex Oracle Siebel CRM module.
published by Dr. Breschi Manuel a 9:57 PM 0 commenti
Etichette: Asset based orders, Oracle Siebel, Order Management
Hi all, for the second time I am posting about a non-CRM related argument. Yes, because at the end some principles are universal and involve everything, CRM as well.
I am just going to put a comment I made on a video by Anthony Robbins, a guru in so called "inspirational life coaching" ( http://tonyrobbinstraining.com/46/tiny-changes-mean-huge-results) and a person that in any case I admire for the results he achieved and still helps the others achieving.
He's trying to raise up the spirit of people in this moment of crisis. The intention is good and at the beginning I even appreaciated it, but maybe for the first time, thanks to the crisis itself, I am realizing how dangerous certain approaches can be if they are not correclty driven. By a matter of fact, my comment to the video has been "censored". Fortunately we live in an almost free world, so I decided to post it here...
Hi Tony,
this time I wanna play the devil's advocate. Why? Because I am afraid the situation requires different models (whatever the field) and critic analysis about past 20 years. Moreover because we need to challenge ourselves and this requires not always saying "yes!".
First example: in the golf game case, few millimeters do the difference if you're putting a lot of energy in your shot, as the target is far away. But what about if you give a soft shot as you're close to the hole? Surely the difference is smaller, as your shot is not amplified by the long distance. For sure if you hit softer you are more precise, right? well, paradoxically, it could be that a player making soft shots arrives
first to the target than another one hitting the ball like a mad, considering they have the same low preciseness, no? Same rules, “strange” winner.
Why there's the need, above all for the first shots, to strike hard?
Because the golf game rules tell you that if you arrive before you win. Well,
what if the rules were different?
Second example: it's true, few millimeters make the difference between a beautiful and an ugly face, but.. did I say beautiful and ugly? what am I basing on to state this? on commonly accepted parameters.What if these parameters were different? And, above all, should I put all this attention to these few millimeters doing the difference for the commonly accepted CURRENT trend?
I got where you wanna point but please understand my argument. Little daily applied changes and "corrections" make the life trip go in the direction we pursue, yes. But it depends on HOW you do it, on some FUNDAMENTALS you should have and on the MODELS the society is basing on.
Many financial and economic crashes have been driven by people that certainly applied strong believes, strong self-motivation, auto-determination and focus. Much focus.
But on what? And on which basis? I think too much on pure “success”, money and with very weak basis. What I am saying it’s that maybe it’s no more time for such kind of approaches if not driven by a good method, strong fundamentals and new models.Maybe people are unmotivated and with the “head down” for good reasons, because they don’t like what they see and how they live, or the society tells them they have to live if they want to be “accepted” or be cool. Maybe it’s some society rules that should change and not people keep smiling and pushing on things, whatever it takes and, above all, driven by the same hidden interests?
There’s so much responsibility in communicating.
published by Dr. Breschi Manuel a 9:00 PM 0 commenti
Etichette: Anthony Robbins, collapse, CRM, economic crisis
This morning a reader contacted me to ask me what exactly Territory Management is in Siebel and the difference, for example, with Assignment Manager. Unfortunately I could not answer immediately as I was on the phone with a prospect, so I am going to explain Territory Management in this post, for him and whoever might be interested. I am going to describe Territory Management as it is in the last Siebel version 8, because new features have been introduced and so I want this post to be useful also for the people that already know assignment manager rules in previuos Siebel versions.
published by Dr. Breschi Manuel a 12:14 PM 0 commenti
Etichette: Crm-Up, MetaTools, Siebel 8, Siebel Territory Management, Siebel Tools
Yes, I know, apparently the current economic crisis (just to use an euphemism) has nothing to do with this blog, but who can ignore its impacts now? The panic is spreading and melting with the entire economy, once left the golden financial world. And now what? what should we expect, why there is such a collapse in such a short time frame?
Well, as I like challenges, I recently specialized myself also on trading, following some courses by Forbes, even because my consultancy role and my professional attitude push me to excellence and trying to master all the possible industrial or economic fields that CRM and associated Business Analysis can involve.
This was last summer, when the economy was not in any case at its best and we all waited for a raising; even if the market was very nervous, I succeeded in making good investments and good suggestions for friends and clients.
Then, suddenly, an unimaginable collapse, and all theories and studies have become just a theory for kids. My belief? That all this has been planned and forecasted by few entities that will take a new control back to their hands.
Unfortunately masses usually follow the wind imposed by few, and lots of people have lost most of their savings. Nothing new really, as the common understanding of things is not so critical, but follow, for example, the mood established by the newspapers, almost all of which are controlled.
Do you really believe that the entire economy is going to collapse? I firmly believe that U.S. know what is doing, more than we expect and for sure more than Europe has understood. This is a contemporary global war, where old assets and columns are going to change; at some extents, this was also necessary.
Everyone has already forgotten what Russia did in Georgia and how the climate was returning to a cold war one kind? Now what has been demonstrated? that this kind of approach is old-fashioned and that their power show was not only despicable, as the common opinion already stated, but above all not useful at all (not intelligent?). Look where Russia is now: it's financial structure is collapsing more than other countries and they hope themselves that U.S. will defeat this crisis. Where are the tanks now?
Other important reference point are moving and new strategies coming with them, and it's not important if many people completely burn their savings, because things have to change for someone.
First of all in one month time U.S. will face a new election. While just a couple of weeks ago McCain and Obama were incredibly at the same popularity level (what? Who talked about McCain before? Wasn’t it just the Obama election?), now Obama has again more points versus his competitor. Personally I am not taking any part in this, above all because the only certain thing is that, despite recent comments by intellectual people, the most important and influent country are and will be the United States of America. And whoever smiling face you put on it, the real powerful institutions behind it are more or less the same… included their goals.
U.S. are showing the world that, if they go down, they will bring all the world with them, included great new emerging economies that seemed to preoccupy and revolutionize the entire world asset.
I understand the fact that many investors from China, Russia and Middle East are investing in US bonds, but this does not mean that these countries will take the control, but on the contrary that U.S. needs new friends across their boarders, and the result will be on the contrary an expansion of U.S. commerce and way of thinking around the globe.. without any military war. In this picture, for sure great U.S. speculators are not useful to anyone anymore, even to U.S. itself, so they have basically been "fired".
The funny thing is that, as in a war, the alliances emerge, together with the will or not to collaborate together. The result is that Europe has shown its pure abstraction, with each country acting separately and with personal local interests.
And please, let's not define the different coordinated rate cuts as an harmonious action of European States. First of all because also other countries such as Japan etc. have shown their support on the same direction, second because the consequences on European different markets is visible to everyone: DAX, CAC, MIB - all markets have closed today negative with more than 6% loss.
Who is going to benefit from this, together with the Paulson plan? Yes, you know it, and let's wait this evening for Wally... for the moment it is losing much less than Europe and Japan and let's see how it will close. I would not be surprised to see some + (really? How can it be??), except going down to the end, trying to make us europeans go down the day after.
Do you want other confirmations? The value of U.S. dollar has increased versus the euro after a long time where the American dollar was losing steps every week in an uncontrolled way. Maybe it's just a coincidence that soon the amero will see its birth?
This morning Toyota, big Japanese automotive competitor for U.S. companies, has been declassed by Nikko Citi, an American Bank, indicating the target price from 6.340 to 3.520 yen...
Do we have to talk then about the oil price? Did you think that the answer about global warming would have been immediate change of direction, both from Republicans or Democratics? The main concern for U.S. has always been the dependency from foreign oil. Now, with the incredible price fall, U.S. is also saying to the international foreign oil powers: "hey, if we go down, you can burn your oil just for your fun, man. So let's talk differently in the future, ok?"
What will save us really? Apart from the correct re-dimension of the money cost (for many this is becoming unbearable) the answer is just one: Quality.
And here we arrive at the point I was targeting for our usual scope: the current situation is surely preoccupying, but I believe as well it is somehow the beginning of a new phase. I believe the entire CRM sector will be affected by this crisis too and I think it will be somehow justified, as too many wastes have involved CRM Projects implementations. There is too much speculation around this business, the recruitment part just to start mentioning some. The quality level of the consultancy as well is absolutely not at the level that is requested by the market, not only on the freelance market, but also on the Big consultancy names. What I am working on is based on Quality, included the management of the LinkedIn group CRM Project Managers: as this crisis is doing, we have to extirpate once forever the weeds from our glorious CRM field, if we want to progress, maintain a high credibility and come to the market in a productive way, with good implemented ideas and not the usual old services.
In this sense the idea of an open community can help CRM: but in a controlled and severe way, as it will have to be for the new trading rules.
Together with some partners I am also working on a new tool and a new methodology that will be presented to the public soon to the CRM community. Many of you already contacted me to ask for the new Crm-Up methodology and the new tool: I am sorry for the delay, but I am working in order to make it real and available for the end of this year, crisis permitting :). With this tool and methodology we are aiming at stopping all the wastes around the CRM implementations projects as well as poor consultancy without any added value.
Ah, If you want to invest money? well, if you still have some but you want to be sure, just wait for the new president election. If you want to risk in these days, doing some speculation, then it's quite easy: on the European market buy good titles (with good news) around 11-12 AM and sell at 14AM. If you are in the U.S., then buy in the middle of the day and sell before the end. Now it’s almost 6:00PM CET and DJ is down of 2 points.. let’s see the closure, I am curious...
In the next days, in any case, it will be better.
Are you looking for patterns? ;)
published by Dr. Breschi Manuel a 5:52 PM 0 commenti
Etichette: amero, CRM, Crm-Up, Dollar, Economy, Financial Crisis, Investments, Strategy