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Serena 2006 Global User Conference

On Sept. 10-13, 2006 I have been invited to the Serena eXchange conference in Las Vegas (Nevada), representing the "Computer Programming" magazine.
Serena is the market leader in the Change Management IT solutions or, as Serena itself prefers to call it, the Change Governance. Basing on this word, Serena wants to build up a new strategy, a new trend for all the companies investing nowadays in complex IT infrastructures, hopefully doing the same the some years ago Tom Siebel did with the CRM (Customer Relationship Management) acronym.
The key point anyway is the change (underlined by the word game of the event too) that in a competitive market never ends for anyone, and Serena is here to offer proper solutions.
In this sense, most of the event has been driven by the launch of the new platform Dimensions 10, a complete package solution for the Application Life Cycle Management.
But Change is also inside Serena that, first of all, has become a private company and has lately changed its logo; and they seem to manage everything very well. Could it be because they use themselves the software solutions they promote? After all Mark Woodward (in the picture with me), CEO of Serena, says that a way to promote software quality inside his company is that of using it first of all. I have had the lucky to interview this guy and all the directors from Serena and, honestly, it has been really interesting.
In the next days I will write more about this event and all the fantastic material I collected, I promise, as well as about all the rest of the activities I am conducting: I have been very negligent about my blog (mostly because of the same activities).. but I am going to put it right, as I am sure there are many things I can share and can be interesting for all the community.
Next days I will be in Nice, France, so I will be absent for just 3 days, but on Friday I promise to continue this and other stories.
Anyway, if you're reading these lines, challenge me.. I will answer.